APA (7th ed.) Citation

Dunn, A. H., Johnson, E. M., & Kurtz, D. L. (1974). Sales management: Concepts, practices, and cases. General Learning Press.

Chicago Style (17th ed.) Citation

Dunn, Albert H., Eugene M. Johnson, and David L. Kurtz. Sales Management: Concepts, Practices, and Cases. Morristown, N.J: General Learning Press, 1974.

MLA (9th ed.) Citation

Dunn, Albert H., et al. Sales Management: Concepts, Practices, and Cases. General Learning Press, 1974.