APA-referens (7:e uppl.)

Jain, A. K., Pinson, C. R. A., & Ratchford, B. T. (1982). Marketing research: Applications and problems. Wiley.

Chicago-referens (17:e uppl.)

Jain, Arun K., Christian R. A. Pinson, och Brian T. Ratchford. Marketing Research: Applications and Problems. Chichester: Wiley, 1982.

MLA-referens (9:e uppl.)

Jain, Arun K., et al. Marketing Research: Applications and Problems. Wiley, 1982.