Marketing research, measurement and method : a text with cases ? /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York :
Macmillan,
c1984.
|
Edition: | 3rd ed. |
Subjects: | |
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005 | 20240602094643.0 | ||
008 | 840313s1984 nyua a o0011 eng l | ||
020 | 0 | 0 | |a 0024217808. |
100 | 1 | 0 | |a Tull, Donald S. |
245 | 1 | 0 | |a Marketing research, measurement and method : |b a text with cases ? / |c Donald S. Tull, Del I. Hawkins. |
250 | 0 | 0 | |a 3rd ed. |
260 | 0 | 0 | |a New York : |b Macmillan, |c c1984. |
300 | 0 | 0 | |a xvii, 796 p. : |b ill. |
650 | 0 | 0 | |a Marketing research |x Case studies. |
650 | 0 | 0 | |a Marketing research. |
700 | 1 | 0 | |a Hawkins, Del I. |
942 | |2 ddc |c BK | ||
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