APA (7th ed.) Citation

Tull, D. S., & Hawkins, D. I. (1984). Marketing research, measurement and method: A text with cases ? (3rd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research, Measurement and Method: A Text with Cases ? 3rd ed. New York: Macmillan, 1984.

MLA (9th ed.) Citation

Tull, Donald S., and Del I. Hawkins. Marketing Research, Measurement and Method: A Text with Cases ? 3rd ed. Macmillan, 1984.