APA (7th ed.) Citation

Nickels, W. G. (1982). Marketing principles (2nd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Principles. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1982.

MLA (9th ed.) Citation

Nickels, William G. Marketing Principles. 2nd ed. Prentice-Hall, 1982.