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Advertising management
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Main Author: | Aaker, David A. |
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Other Authors: | Myers, John G. |
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, N.J
Prentice-Hall
c1982
|
Edition: | 2d ed. |
Series: | Prentice-Hall international series in management
|
Subjects: | |
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