APA (7th ed.) Citation

Aaker, D. A., & Myers, J. G. (1982). Advertising management (2d ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 2d ed. Englewood Cliffs, N.J: Prentice-Hall, 1982.

MLA (9th ed.) Citation

Aaker, David A., and John G. Myers. Advertising Management. 2d ed. Prentice-Hall, 1982.