APA (7th ed.) Citation

McDonald, M. (1980). Handbook of marketing planning. MCB Publications.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Handbook of Marketing Planning. Bradford: MCB Publications, 1980.

MLA (9th ed.) Citation

McDonald, Malcolm. Handbook of Marketing Planning. MCB Publications, 1980.

Warning: These citations may not always be 100% accurate.