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Promotion : advertising, publicity, personal selling, sales promotion /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J :
Prentice-Hall,
c1982.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 003 | PWmBRO | ||
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| 008 | 831021s1982 njua a o0011 eng l | ||
| 020 | |a 0137308957 | ||
| 082 | 0 | 0 | |a 658.8 |b 2 |
| 090 | 0 | 0 | |b 658.82/S7882p/1982 |
| 100 | 1 | 0 | |a Stanley, Richard E. |
| 245 | 1 | 0 | |a Promotion : |b advertising, publicity, personal selling, sales promotion / |c Richard E. Stanley. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a Englewood Cliffs, N.J : |b Prentice-Hall, |c c1982. |
| 300 | 0 | 0 | |a xxii, 389 p. |b ill. |c 24 cm. |
| 595 | 0 | 0 | |a 0137308957 |
| 650 | 0 | 0 | |a Sales promotion. |
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Public relations. |
| 650 | 0 | 0 | |a Selling. |
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