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Promotion : advertising, publicity, personal selling, sales promotion /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J :
Prentice-Hall,
c1982.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxii, 389 p. ill. 24 cm. |
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| ISBN: | 0137308957 |