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Otto Kleppner's Advertising procedure
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Englewood Cliffs, NJ
Prentice Hall
c1983
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Edition: | 8th ed. |
Series: | The Prentice-Hall series in marketing
|
Subjects: | |
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008 | 831021s1983 njuaf a o0011 eng l | ||
082 | 0 | 0 | |a 659.1 |
090 | 0 | 0 | |b 659.1/K64o/1983 |
100 | 1 | 0 | |a Kleppner, Otto, |d 1899- |
245 | 1 | 0 | |a Otto Kleppner's Advertising procedure |c Otto Kleppner, Thomas Russell, Glenn Verrill. |
250 | 0 | 0 | |a 8th ed. |
260 | 0 | 0 | |a Englewood Cliffs, NJ |b Prentice Hall |c c1983 |
300 | 0 | 0 | |a xvi, 636 p., [7] p. of plates |b ill. |c 24 cm. |
440 | 0 | 4 | |a The Prentice-Hall series in marketing |
595 | 0 | 0 | |a 0136432131 |
650 | 0 | 0 | |a Advertising |
700 | 1 | 0 | |a Russell, Thomas |
700 | 1 | 0 | |a Verrill, Glenn |
745 | 0 | 0 | |a Advertising procedure |
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