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Otto Kleppner's Advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
c1983
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| Edition: | 8th ed. |
| Series: | The Prentice-Hall series in marketing
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| Subjects: | |
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| Physical Description: | xvi, 636 p., [7] p. of plates ill. 24 cm. |
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