APA (7th ed.) Citation

Lowe, E. (1983). Successful retailing through advertising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lowe, Eric. Successful Retailing Through Advertising. London New York: McGraw-Hill, 1983.

MLA (9th ed.) Citation

Lowe, Eric. Successful Retailing Through Advertising. McGraw-Hill, 1983.