Consumer research for management decisions

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Bibliographic Details
Main Author: Prince, Melvin
Other Authors: Silbert, Irene A.
Format: Book
Language:English
Published: New York Wiley c1982
Series:Ronald series on marketing management
Subjects:
Consumers > Research
Marketing research
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Description
Item Description:"A Ronald Press publication."
Includes index
Physical Description:xiii, 210 p. 24 cm.

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