APA (7th ed.) Citation

Prince, M., & Silbert, I. A. (1982). Consumer research for management decisions. Wiley.

Chicago Style (17th ed.) Citation

Prince, Melvin, and Irene A. Silbert. Consumer Research for Management Decisions. New York: Wiley, 1982.

MLA (9th ed.) Citation

Prince, Melvin, and Irene A. Silbert. Consumer Research for Management Decisions. Wiley, 1982.