APA (7th ed.) Citation

Vichas, R. P. (1982). Complete handbook of profitable marketing research techniques. Prentice-Hall.

Chicago Style (17th ed.) Citation

Vichas, Robert P. Complete Handbook of Profitable Marketing Research Techniques. Englewood Cliffs, N.J: Prentice-Hall, 1982.

MLA (9th ed.) Citation

Vichas, Robert P. Complete Handbook of Profitable Marketing Research Techniques. Prentice-Hall, 1982.

Warning: These citations may not always be 100% accurate.