Research for marketing decisions

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Bibliographic Details
Main Author: Green, Paul E.
Other Authors: Tull, Donald S.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1978
Edition:4th ed.
Series:Prentice-Hall international series in management
Subjects:
Marketing research
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Description
Item Description:Includes bibliographical references
Physical Description:xiii, 673 p. ill. 24 cm.

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