APA (7th ed.) Citation

Green, P. E., & Tull, D. S. (1978). Research for marketing decisions (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Green, Paul E., and Donald S. Tull. Research for Marketing Decisions. 4th ed. Englewood Cliffs, N.J: Prentice-Hall, 1978.

MLA (9th ed.) Citation

Green, Paul E., and Donald S. Tull. Research for Marketing Decisions. 4th ed. Prentice-Hall, 1978.