APA (7th ed.) Citation

Boyd, H. W., Westfall, R. L., & Stasch, S. F. (1981). Marketing research: Text and cases (5th ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Ralph L. Westfall, and Stanley F. Stasch. Marketing Research: Text and Cases. 5th ed. Homewood, Ill: R.D. Irwin, 1981.

MLA (9th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 5th ed. R.D. Irwin, 1981.