APA-Zitierstil (7. Ausg.)

Nash, E. L. (1982). Direct marketing: Strategy/planning/execution. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Nash, Edward L. Direct Marketing: Strategy/planning/execution. New York: McGraw-Hill, 1982.

MLA-Zitierstil (9. Ausg.)

Nash, Edward L. Direct Marketing: Strategy/planning/execution. McGraw-Hill, 1982.