Essentials of statistics in marketing

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Bibliographic Details
Main Author: Greensted, C. S.
Corporate Authors: Institute of Marketing, CAM Foundation
Other Authors: Macfarlane, John D., Jardine, A. K. S. (Andrew Kennedy Skilling)
Format: Book
Language:English
Published: London Heinemann [for] the Institute of Marketing and the CAM Foundation 1978
Edition:2nd ed
Subjects:
Marketing > Statistical methods
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Description
Item Description:With answers
Physical Description:xi, 257 p. ill. 24cm

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