Mandell, M. I. (1980). Advertising (3rd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationMandell, Maurice I. Advertising. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1980.
MLA (9th ed.) CitationMandell, Maurice I. Advertising. 3rd ed. Prentice-Hall, 1980.
Warning: These citations may not always be 100% accurate.