Shapiro, I. J. (1973). Marketing terms: Definitions, explanations, and/or aspects (3rd ed.). S-M-C.
Chicago Style (17th ed.) CitationShapiro, Irving J. Marketing Terms: Definitions, Explanations, And/or Aspects. 3rd ed. [West Long Branch, N.J.]: S-M-C, 1973.
MLA (9th ed.) CitationShapiro, Irving J. Marketing Terms: Definitions, Explanations, And/or Aspects. 3rd ed. S-M-C, 1973.
Warning: These citations may not always be 100% accurate.