APA (7th ed.) Citation

Luick, J. F., & Ziegler, E. N. (1968). Sales promotion and modern merchandising. McGraw-Hill.

Chicago Style (17th ed.) Citation

Luick, John F., and E. N. Ziegler. Sales Promotion and Modern Merchandising. New York: McGraw-Hill, 1968.

MLA (9th ed.) Citation

Luick, John F., and E. N. Ziegler. Sales Promotion and Modern Merchandising. McGraw-Hill, 1968.