APA (7th ed.) Citation

Stanton, W. J. (1981). Fundamentals of marketing (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 6th ed. New York: McGraw-Hill, 1981.

MLA (9th ed.) Citation

Stanton, William J. Fundamentals of Marketing. 6th ed. McGraw-Hill, 1981.