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Marketing management and administrative action
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
c1978
|
| Edition: | 4th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
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MARC
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| 082 | 0 | 0 | |a 658.8 |
| 090 | 0 | 0 | |b 658.8/B862m/1978 |
| 100 | 1 | 0 | |a Britt, Steuart Henderson, |d 1907- |
| 245 | 1 | 0 | |a Marketing management and administrative action |c Steuart Henderson Britt, Harper W. Boyd, Jr |
| 250 | 0 | 0 | |a 4th ed |
| 260 | 0 | 0 | |a New York |b McGraw-Hill |c c1978 |
| 300 | 0 | 0 | |a xi, 466 p. |b ill. |c 24 cm |
| 490 | 0 | 0 | |a McGraw-Hill series in marketing |
| 500 | 0 | 0 | |a Includes index |
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| 650 | 0 | 0 | |a Marketing |x Management |
| 700 | 1 | 0 | |a Boyd, Harper W. |
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