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Marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
c1981
|
| Edition: | 4th ed |
| Series: | Wiley series in marketing
|
| Subjects: | |
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MARC
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| 082 | 0 | 0 | |a 658.8 |
| 090 | 0 | 0 | |b 658.8/D262m/1981 |
| 100 | 1 | 0 | |a Davis, Kenneth Rexton, |d 1921- |
| 245 | 1 | 0 | |a Marketing management |c Kenneth R. Davis |
| 250 | 0 | 0 | |a 4th ed |
| 260 | 0 | 0 | |a New York |b Wiley |c c1981 |
| 300 | 0 | 0 | |a xix, 778 p. |b ill. |c 24 cm |
| 490 | 0 | 0 | |a Wiley series in marketing |
| 595 | 0 | 0 | |a 047105948X |
| 650 | 0 | 0 | |a Marketing |x Management |
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