Davis, K. R. (1981). Marketing management (4th ed.). Wiley.
Chicago Style (17th ed.) CitationDavis, Kenneth Rexton. Marketing Management. 4th ed. New York: Wiley, 1981.
MLA (9th ed.) CitationDavis, Kenneth Rexton. Marketing Management. 4th ed. Wiley, 1981.
Warning: These citations may not always be 100% accurate.