APA (7th ed.) Citation

French, W. A., Sekely, W. S., & Gates, R. H. (1979). Views of marketing: A reader. Harper & Row.

Chicago Style (17th ed.) Citation

French, Warren A., William S. Sekely, and Roger H. Gates. Views of Marketing: A Reader. New York: Harper & Row, 1979.

MLA (9th ed.) Citation

French, Warren A., et al. Views of Marketing: A Reader. Harper & Row, 1979.