Preserving the press : how daily newspapers mobilized to keep their readers /

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Bibliographic Details
Main Author: Bogart, Leo
Format: Book
Language:English
Published: New York : Columbia University Press, c1991.
Subjects:
Newspaper Readership Project.
Readership surveys > United States.
American newspapers > Circulation > Research.
Newspaper reading > Research.
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245 1 0 |a Preserving the press :  |b how daily newspapers mobilized to keep their readers /  |c Leo Bogart. 
260 0 |a New York :  |b Columbia University Press,  |c c1991. 
300 |a xvi, 327 p. [12] p. of plates :  |b ill. 
610 2 0 |a Newspaper Readership Project. 
650 0 |a Readership surveys  |z United States. 
650 0 |a American newspapers  |x Circulation  |x Research. 
650 0 |a Newspaper reading  |x Research. 
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