Preserving the press : how daily newspapers mobilized to keep their readers /

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Bibliographic Details
Main Author: Bogart, Leo
Format: Book
Language:English
Published: New York : Columbia University Press, c1991.
Subjects:
Newspaper Readership Project.
Readership surveys > United States.
American newspapers > Circulation > Research.
Newspaper reading > Research.
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Description
Physical Description:xvi, 327 p. [12] p. of plates : ill.
ISBN:0231072627

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