APA (7th ed.) Citation

Carson, D. (1967). International marketing: A comparative systems approach. Wiley.

Chicago Style (17th ed.) Citation

Carson, David. International Marketing: A Comparative Systems Approach. New York: Wiley, 1967.

MLA (9th ed.) Citation

Carson, David. International Marketing: A Comparative Systems Approach. Wiley, 1967.

Warning: These citations may not always be 100% accurate.