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Marketing planning : a systems survey /

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Bibliographic Details
Main Author: Stern, Mark E.
Format: Book
Language:English
Published: New York : McGraw-Hill, c1969.
Series:Perspectives in marketing
Subjects:
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100 1 0 |a Stern, Mark E. 
245 1 0 |a Marketing planning :  |b a systems survey /  |c Mark E. Stern. 
260 |a New York :  |b McGraw-Hill,  |c c1969. 
300 |a xvii, 153 p. :  |b ill. 
440 0 |a Perspectives in marketing 
650 0 |a Marketing. 
650 0 |a Marketing  |x Computer simulation. 
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