APA (7th ed.) Citation

Stern, M. E. (1969). Marketing planning: A systems survey. McGraw-Hill.

Chicago Style (17th ed.) Citation

Stern, Mark E. Marketing Planning: A Systems Survey. New York: McGraw-Hill, 1969.

MLA (9th ed.) Citation

Stern, Mark E. Marketing Planning: A Systems Survey. McGraw-Hill, 1969.