Modern marketing theory : critical issues in the philosophy of marketing science /

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Bibliographic Details
Main Author: Hunt, Shelby D.
Format: Book
Language:English
Published: Cincinnati, OH : South-Western Pub. Co., c1991.
Subjects:
Marketing.
Philosophy, Modern.
Positivism.
Marketing research
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Description
Item Description:"SS62AA."
Physical Description:x, 499 p. : ill.
ISBN:0538812214

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