APA (7th ed.) Citation

Settel, I., & Kleppner, O. (1970). Exploring advertising. Prentice-Hall.

Chicago Style (17th ed.) Citation

Settel, Irving, and Otto Kleppner. Exploring Advertising. Englewood Cliffs, N.J.: Prentice-Hall, 1970.

MLA (9th ed.) Citation

Settel, Irving, and Otto Kleppner. Exploring Advertising. Prentice-Hall, 1970.