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Marketing planning and competitive strategy /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1972.
|
| Series: | Prentice-Hall foundations of marketing series
|
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 00231940 | ||
| 003 | PWmBRO | ||
| 005 | 20240602103020.0 | ||
| 008 | 941025c1972 xxua b 00110 eng | ||
| 020 | |a 0135583047 | ||
| 100 | 1 | 0 | |a Kelley, Eugene J. |
| 245 | 1 | 0 | |a Marketing planning and competitive strategy / |c Eugene J. Kelley. |
| 260 | 0 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1972. | |
| 300 | |a xi, 132 p. : |b ill. | ||
| 440 | 0 | |a Prentice-Hall foundations of marketing series | |
| 650 | 0 | |a Marketing |x Management | |
| 942 | |2 ddc | ||
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| 999 | |c 68872 |d 68872 | ||