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Advertising : its role in modern marketing /
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Main Author: | Dunn, S. Watson (Samuel Watson), 1918- |
---|---|
Other Authors: | Barban, Arnold M. |
Format: | Book |
Language: | English |
Published: |
Hinsdale, Ill. :
Dryden Press,
c1974.
|
Edition: | 3rd ed. |
Subjects: | |
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