Advertising : its role in modern marketing /

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watson), 1918-
Other Authors: Barban, Arnold M.
Format: Book
Language:English
Published: Hinsdale, Ill. : Dryden Press, c1974.
Edition:3rd ed.
Subjects:
Advertising.
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Description
Physical Description:vii, 630 p. : ill.
ISBN:0030039665

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