APA (7th ed.) Citation

Dunn, S. W., & Barban, A. M. (1974). Advertising: Its role in modern marketing (3rd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3rd ed. Hinsdale, Ill.: Dryden Press, 1974.

MLA (9th ed.) Citation

Dunn, S. Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 3rd ed. Dryden Press, 1974.