APA (7th ed.) Citation

Kleppner, O. (1966). Advertising procedure (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kleppner, Otto. Advertising Procedure. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1966.

MLA (9th ed.) Citation

Kleppner, Otto. Advertising Procedure. 5th ed. Prentice-Hall, 1966.