Edwards, C. M., Jr, & Brown, R. A. (1959). Retail advertising and sales promotion (3rd ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationEdwards, Charles Mundy, Jr, and Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1959.
MLA (9th ed.) CitationEdwards, Charles Mundy, Jr, and Russell A. Brown. Retail Advertising and Sales Promotion. 3rd ed. Prentice-Hall, 1959.
Warning: These citations may not always be 100% accurate.