Advertising : creative communication with consumers /

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Bibliographic Details
Main Author: Hepner, Harry Walker
Format: Book
Language:English
Published: New York : McGraw-Hill, c1964.
Edition:4th ed., rev. of Modern advertising : practices and principles, 3rd ed.
Subjects:
Public relations.
Advertising.
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100 1 0 |a Hepner, Harry Walker. 
245 1 0 |a Advertising :  |b creative communication with consumers /  |c Harry Walker Hepner. 
250 |a 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. 
260 |a New York :  |b McGraw-Hill,  |c c1964. 
300 |a viii, 692 p. :  |b ill. 
650 0 |a Public relations. 
650 0 |a Advertising. 
740 0 1 |a Modern advertising : Practices and principles. 
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