APA (7th ed.) Citation

Hepner, H. W. (1964). Advertising: Creative communication with consumers (4th ed., rev. of Modern advertising : practices and principles, 3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. New York: McGraw-Hill, 1964.

MLA (9th ed.) Citation

Hepner, Harry Walker. Advertising: Creative Communication with Consumers. 4th ed., rev. of Modern advertising : practices and principles, 3rd ed. McGraw-Hill, 1964.