Handbook of modern marketing /

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Bibliographic Details
Other Authors: Buell, Victor P.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1970.
Subjects:
Marketing > Addresses, essays, lectures.
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245 0 0 |a Handbook of modern marketing /  |c Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. 
260 0 |a New York :  |b McGraw-Hill,  |c 1970. 
300 |a 1 v. (various pagings) :  |b ill. 
504 |a Includes bibliographies. 
650 0 |a Marketing  |x Addresses, essays, lectures. 
700 1 0 |a Buell, Victor P. 
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