Kotler, P., & Andreasen, A. R. (1991). Strategic marketing for nonprofit organizations (4th ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 4th ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.
MLA (9th ed.) CitationKotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 4th ed. Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.