Marketing communications : a behavioral approach to men, messages, and media /

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Bibliographic Details
Main Author: Crane, Edgar
Format: Book
Language:English
Published: New York : Wiley, c1965.
Series:Wiley marketing series
Subjects:
Advertising.
Marketing > Decision making
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MARC

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100 1 0 |a Crane, Edgar. 
245 1 0 |a Marketing communications :  |b a behavioral approach to men, messages, and media /  |c Edgar Crane. 
260 0 |a New York :  |b Wiley,  |c c1965. 
300 |a xiv, 569 p. :  |b ill. 
440 0 |a Wiley marketing series 
650 0 |a Advertising. 
650 0 |a Marketing  |x Decision making 
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