APA (7th ed.) Citation

Coe, B. D. (1972). Advertising practices: Analytic and creative exercises. Prentice-Hall.

Chicago Style (17th ed.) Citation

Coe, Barbara Davis. Advertising Practices: Analytic and Creative Exercises. Englewood Cliffs, New Jersey: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Coe, Barbara Davis. Advertising Practices: Analytic and Creative Exercises. Prentice-Hall, 1972.