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Marketing planning and strategy.
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| Format: | Book |
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| Language: | English |
| Published: |
Cambridge, Mass. :
Harvard College,
1960-1976.
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| Series: | Harvard Business Review reprint series ;
nos. 4.011-4.017 |
| Subjects: | |
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| Item Description: | Cover: Reprints of selected articles - Marketing planning and strategy. Parts I to VII. |
|---|---|
| Physical Description: | 7 vols. |