Marketing research and information systems : text and cases /

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Bibliographic Details
Main Author: Buzzell, Robert D. (Robert Dow), 1933-
Corporate Author: Harvard University. Graduate School of Business Administration
Other Authors: Cox, Donald F., Brown, Rex V.
Format: Book
Language:English
Published: New York : McGraw-Hill, 1969.
Subjects:
Management information systems.
Marketing > Management
Marketing research
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100 1 0 |a Buzzell, Robert D.  |q (Robert Dow),  |d 1933- 
245 1 0 |a Marketing research and information systems :  |b text and cases /  |c Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown. 
260 0 |a New York :  |b McGraw-Hill,  |c 1969. 
300 |a xii, 788 p. :  |b ill. 
500 |a Case material from the Harvard Graduate School of Business Administration. 
650 0 |a Management information systems. 
650 0 |a Marketing  |x Management 
650 0 |a Marketing research 
700 1 0 |a Cox, Donald F. 
700 1 0 |a Brown, Rex V. 
710 2 0 |a Harvard University.  |b Graduate School of Business Administration. 
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